Brewed in China is an exhibition about Chinese tea and its history, production and consumption, delivered in the form of tea boxes. Creating a sequence of curated encounters between the consumer and the tea, the project aims to promote The Chinese Tea Company to UK households and create a lasting relationship focused around a series of stories. The project is aimed at Londoners, aged between 25 and 45 years, who drink tea and are interested in the stories behind the product.

The first part of the experience takes place at The Chinese Tea Company itself, where the tea boxes and the stories hidden inside attract customers’ curiosity. The exhibition continues once a tea box is purchased and brought back home. Inside each box, a story unfolds, tea cup by tea cup; these stories cover many different cultural and practical aspects of Chinese tea across structured themes such as ‘Leaf to Cup’ or ‘Legends of Tea’.

Brewed in China is a portable exhibition. The tea box acts as a projector that transforms the environment around it into an exhibition space. Moreover, this project acts as a first step for China to shift from the world’s manufacturer to a brand innovator.