Start Your Trail is a platform for collaboration between young, unemployed designers and local shop owners on Church Street in Stoke Newington. The project is realised as a specially designed trail in Church Street, which leads visitors along the street to different shops and introduces them to various new products and designers.

 

Over the next two years, most of the small independent stores in Stoke Newington will be replaced by large chain stores. Our aim is to raise awareness for these independent stores by designing a platform through which they can collaborate with young designers, between the ages of 18 and 30, who live in Stoke Newington, or are thinking of setting up their own business there.

 

Start Your Trail is a new small business in itself, established to build up relationships between these young designers and local shop owners. In addition, through the initiation of different kinds of workshops specifically for the young designers of Church Street, the project assists young designers in building up their confidence, and gives them the opportunity to test and analyse their products before establishing their own official brand.