The Mall of Possibilities is a commercial strategy proposal for New World Development Limited, which provides exclusive shopping experiences at K11 Shanghai Concept Art Mall.

In the context of the overloaded retail environment in Shanghai and the online shopping explosion in China, retail industries face the challenge of making more effective and compelling use of their stores in the competition to win more consumers. Aiming to build a loyal customer base by establishing a meaningful emotional connection with consumers, this project proposes a strategy of creating a Designer-in-Residence Store in K11. The Store will provide emerging couture designers with a combined workplace and concept store, in order to help them test their products and launch their own brands.

With the intention of promoting original Chinese design and supporting emerging young talents, the project will also provide training programmes lasting up to a year, to enable emerging couture designers to collaborate with well-known fashion icons, organisations and media. It will create an authentic and exclusive shopping experience for customers, offering 100% hand-made customised clothing and accessories, while extending their knowledge of the disappearing couture craft. Ultimately, it will create a distinctive reputation 

and brand image for K11 Art Mall.