We Killed Fashion is a mixed media installation that offers a commentary on the place of creativity in the current commercial fashion landscape.

Expressed through a short film, a dynamic installation and a product, the project’s variety of forms aims to address the roles of various actors in the contemporary story of fashion. The spectator, cast as first passive and then active, is encouraged to reflect on his/her position within the industry.

The project aims to raise awareness among industry insiders, but is ultimately addressed to consumers. In a context in which commerce prevails over creativity, is every designer doomed to sacrifice creative flair for commercial success?

First presented at MASSIVart Gallery in Montreal on March 6, 2014, We Killed Fashion comes at a particularly relevant moment in time. With the recent announcement of the end of Montreal Fashion Week, the city is currently facing a turning point. We Killed Fashion provided an opportunity for the local fashion community to express their thoughts on the future of fashion in the city and beyond.

We Killed Fashion is a critical observation tinted with hope. It is the artistic expression of a reality we all – knowingly or unknowingly – created.